4th Congress of the Bulgarian Union of Balneology and Spa Tourism (BUBSPA)
Kyustendil (Bulgaria) - 25-27 September
Date: 27 Sep’17
The forum was held under the slogan "Innovation and development of Bulgarian SPA destinations. Problems for municipalities and businesses" and some of the discussed topics were the development of modern SPA destinations, world tendencies in balneo - and SPA tourism, European Directive on the application of patients' rights in cross-border healthcare, especially regarding rehabilitation, the potential of Bulgarian municipalities for exploiting mineral resources.
At the opening of the Congress, the President of BUBSPA Stefan Sharlopov stated: "Bulgaria could become a rehabilitation center in Europe and the foundations for this should be laid by BUBSPA". Mr. Joao Pinto Barbosa - Head of the Executive Committee and Marketing and PR Manager of European Spas Association focus his presentation on differentiation and branding, based on authentic products and services.
Bulgaria as a tourist destination, offering everything - history, culture, mountains, sea, spas and good food, receives acknowledgment from Mrs. Csilla Mezosi - Board member ESPA - Hungary.
Among the guests of the international forum were managers, SPA complex owners, municipality mayors, tourist organizations, universities and members of BUBSPA from the entire country.
The Fourth Annual Congress of BUBSPA ended with an official BUBSPA Awards Ceremony, announcing the best hotels and practices for the last year in the SPA and Medical SPA tourism in Bulgaria.