"One revealing result has shown a big difference between the typical spending pattern on wellness and spa services market-by-market and segment-by-segment ranging from 12 to 172 EUR/person/per visit.
The report findings suggest that natural and cultural resources remain to represent the highest growth potential for development. Every wellness, spa or hospitality investment needs to look at the local resources, either natural or cultural first before turning to international brands.
The survey was initiated and carried out by The Tourism Observatory for Health, The report makes recommendations for development directions and specialisations as well as market-mix opportunities."
Director of Industry Intelligence Resources for Leisure Assets
The Tourism Observatory for Health, Wellness and Spa just announced its 5th benchmark study on the relationship between spa and wellness services and travel and tourism, titled the International Wellness, Spa & Travel Monitor. The study was conducted by The Tourism Observatory for Health, Wellness and Spa (TOHWS) in cooperation with Resources for Leisure Assets (RLA) and with endorsement from the European Spas Association (ESPA).
Download the report here: https://rlaglobal.com/en/news/wellness-tourism-5th-wellness-spa-travel-monitor-2018