EUROPE’S FLAGSHIP EVENT FOR HEALTH, SPA & LONGEVITY
From 11 to 13 May 2026, Varna, Bulgaria, will host a landmark European gathering dedicated to the future of sustainable health tourism.
Hosted by the Ministry of Tourism of the Republic of Bulgaria and the Municipality of Varna, and organised by the European Spas Association and the Health Tourism Industry in cooperation with BUBSPA, the event will bring together leading voices from across Europe and beyond.
As a high-level platform, it will connect policy-makers, destinations, scientists, medical experts, and industry leaders to exchange knowledge, shape policy, and drive innovation in health tourism. With its rich spa heritage, natural healing resources, and growing international profile, Bulgaria takes centre stage—positioning itself at the forefront of Europe’s evolving health and wellness landscape.
Programme at a glance
11 MAY – WELCOME EVENING
12 MAY – HEALTHXCHANGE SUMMIT
Morning Sessions
- Opening Remarks – Organisers & Hosts
- Keynote Address – Minister of Tourism
National Vision for Sustainable Health Tourism - EU Delegates Session
EU perspectives, policies & cooperation opportunities - European Spas Forum
The Science of Balneology – Where Tourism and Health Meet - Networking Lunch
Afternoon Sessions
- Fireside Chat
Water Strategy – Healing Water as a Strategic Resource - Health Tourism Industry Forum
Europe as a Health Destination & the Importance of Collaboration - Bulgarian spas and balneology Forum
The Excellence of Bulgaria – Visionaries and M - Fireside Chat
Climate & the Healing Climate - Gala Dinner & Innovation Awards in partnership with SOTHYS
Venue: Aquahouse & Astor Garden Innovation Awards; Celebration of 20 Years of BUBSPA
13 MAY – LONGEVITY FORUM & SITE VISITS
Longevity Forum – Ensana Aquahouse; New Medical Inputs from Balneology & Lifestyle Change
after the forum – Thematic Site Visits
- Group 1: Detox Programmes
- Group 2: Sports Medicine & Rehabilitation
- Group 3: Thalasso & Marine-Based Therapies
Delegates depart Varna.