Interview with Ms. Anna Bielen, Head of Marketing at Gharieni Group

Winner in category Innovative Spa Product

1. Could you briefly present your company and products?

Thank you! The Gharieni Group is a global leader in spa and wellness equipment, with a legacy of over 30 years in delivering exceptional innovations for the wellness industry. Our recently launched brand, Metawell, represents the culmination of this journey. Innovation is the DNA of Metawell – a natural alignment with our founding organization’s legendary brand, Gharieni.

Metawell offers a cutting-edge portfolio of mind-body wellness technologies, featuring revolutionary treatment beds and loungers designed to deliver proactive, long-term benefits. These solutions amplify and accelerate traditional wellness, fostering personal transformation and holistic well-being.

Metawell redefines how wellness is experienced in spas, clinics, and retreats worldwide. Adaptable to any concept, each technology seamlessly aligns with and elevates each business model’s unique selling proposition (USP).


2. What do you believe is the primary factor that led the jury to honor your concept with the award for the most innovative spa product?

We believe the jury recognized our unique ability to bridge innovation and wellness in a way that directly addresses the growing demand for transformative spa experiences.

Our award-winning RLX Satori is an evidence-based and deeply immersive sensory Wellness lounger, designed to address key modern demands such as mental fitness, enhanced well-being, improved sleep, and longevity. Its exceptional versatility allows seamless integration into spas, wellness centers, fitness facilities, hospitality venues, health clubs, workplaces, and even residential settings.

For owners and operators, this offers a unique opportunity to enhance their offerings with immersive experiences, driving added value and unlocking greater revenue potential.


3. What does receiving the ESPA Innovation Award mean for your team?

It’s an incredible honor and a testament to the dedication, creativity, and passion of the entire Gharieni team, led by our visionary founder and CEO, Sammy Gharieni. It validates our mission to push boundaries and set new standards in the wellness industry. It’s not only a moment of celebration but also a motivation to continue staying ahead and create impactful solutions for the future.

It recognises the collaboration between our engineers, designers, and wellness experts who bring these groundbreaking concepts to life.


4. Please rate the hosts and organizers of the event in Druskininkai, Lithuania.

The European Spa Association’s Annual Congress in Druskininkai was a remarkable event! The organizers did an exceptional job curating an agenda that balanced inspiring presentations, insightful discussions, and valuable networking opportunities.

Druskininkai, with its rich spa heritage and breathtaking natural surroundings, was the perfect setting to discuss the future of wellness and spa tourism. We extend our gratitude to the hosts for their professionalism, warmth, and vision in creating an event that makes its mark in the global wellness calendar.


5. What is your outlook on the future of Spa & Health tourism in Europe and in your country?

Spa and health tourism in Europe is poised for significant growth, driven by an increasing focus on preventive health, mental well-being, and sustainable practices. Travelers today seek destinations that combine therapeutic experiences with luxury and personalization.

We see a rise in interest for integrative wellness solutions that cater to diverse needs, from stress relief and digital detox to long-term wellbeing management. Europe, with its historic spa towns and innovative wellness hubs, will continue to lead globally, provided we remain agile and embrace technological and ecological advancements.


6. Are there areas where you see potential for enhancement and innovation?

One key area is the integration of AI and data-driven personalization in spa treatments. By tailoring services to individual health profiles, we can maximize the effectiveness of treatments. Another area is sustainability—there is immense potential to innovate in eco-friendly design and operations for spa equipment and facilities.

Additionally, combining traditional wellness practices with cutting-edge technologies offers exciting opportunities for creating transformative experiences. Metawell, for example, is actively exploring these intersections to push the boundaries of what spa equipment can achieve.


7. Could you share your future plans and initiatives?

Looking ahead, we’re focused on expanding our global presence and collaborating with leading spas, clinics, and wellness destinations to bring our innovative solutions with evidence based outcomes to more clients. Additionally, sustainability will remain a core focus as we strive to align our innovations with environmental stewardship.

This ESPA Innovation Award inspires us to keep pushing forward, and we’re excited about the opportunities ahead!

Interview prepared by Ruslan Yordanov

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