As the umbrella organization for the continent’s medical spas, The European Spas Association is an invaluable professional resource for education, marketing and networking. Furthermore, it can serve as a one-stop shop for potential health tourists from abroad looking to familiarize themselves with the European medical spa model. For many international visitors, it’s a foreign concept, but one that, if fully understood, would be in enormous demand.

I recently had the honor of being the keynote speaker at the 2022 ESPA Congress, covering the topic of how European spas can attract North American clients. Given the complexity of what its members offer, ESPA is the appropriate starting point for spreading the gospel beyond European borders.